Last updated: 22 August 2026
This page explains, in ordinary language, what gets stored on your device when you read MeasuredRun, who receives it, and how to turn it off. The formal version of the same information is in our Privacy Policy.
Short version: on an ordinary visit this site sets analytics cookies. Google Analytics 4 is connected and loads on every page, and it sets its cookies in your browser as the page loads. A consent message for analytics is not in place yet, so if you would rather not be measured, the controls in section 5 work today. The functional cookies below appear only when they apply — when you leave a comment, or when an administrator signs in. No advertising cookie is set, and we have not applied to any advertising programme; if advertising begins you will be asked before any advertising cookie is set. Refusing, then or now, does not restrict what you can read.
1. What a cookie actually is
A cookie is a small text file that a website asks your browser to keep, so that something can be remembered between one page and the next — whether you are logged in, whether you already dismissed a banner, whether this is your first visit today.
Some of what is described here is not technically a cookie: local storage, pixels and device identifiers do a similar job by different means. Where this page says “cookie”, read it as “cookie or equivalent technology”. The rules we apply to them are the same.
2. Your choice, and when we ask for it
This site does not currently serve advertising. The cookies in use are the ones described in section 3: the functional ones, and the analytics cookies set by Google Analytics 4.
No consent message is running yet. Analytics is already connected, so its cookies are set without asking you first. That is not where we intend to leave it: we are putting a consent message in place, and until it is running the controls in section 5 — including the browser-level analytics opt-out — are the way to refuse, and they work today.
When advertising is enabled, visitors in the European Economic Area, the United Kingdom and Switzerland will see a consent message before any advertising or analytics cookie is set, served through a consent management platform certified by Google and integrated with the IAB Transparency and Consent Framework, because Google requires that of publishers who serve personalised advertising to those regions. We will publish that banner before the first advertising cookie is set, and this page will be updated the same day.
What the banner does:
- It lists the parties that may receive data and what they use it for.
- It records your choice so we do not ask again on every page.
- It lets you accept everything, reject everything, or choose by purpose.
Rejecting is a real option. The site does not withhold articles, hide sections or nag you if you decline. Declining reduces advertising revenue for us and changes nothing for you.
Readers outside those regions will not be shown that banner by default. If you would like the same controls regardless of where you are, use section 5 — the mechanisms there work everywhere, and they work today.
3. What is set today, and what is not set yet
The first two groups below are in use today. The functional cookies appear only when they apply; the analytics cookies are set on every visit. Advertising is not connected and sets no cookie until it is.
3.1 Cookies the site needs to function
| Set by | Status | Purpose | Roughly how long |
|---|---|---|---|
| WordPress | When you comment | Remembers your name and email so you do not retype them | Up to one year |
| WordPress | When an admin signs in | Keeps an administrator signed in | Session, or up to two weeks |
| Cloudflare | Not set | If proxying is ever turned on: distinguishes real visitors from automated abuse and keeps the site fast. Cloudflare provides DNS only today and sets no cookie here | Up to one year, if proxying is on |
These are set without asking, when they apply, because without them the site cannot do the thing you came for. On an ordinary visit — reading an article without commenting — none of the three above is set; the analytics cookies in section 3.2 are. They do not identify you by name and they are not used for advertising.
3.2 Analytics
Analytics cookies are set on this site. Google Analytics 4 is connected and its tag loads on every page. This is what it collects.
| Set by | Status | Purpose | Roughly how long |
|---|---|---|---|
| Google Analytics 4 | Active — every visit | Tells us which articles are read, how people arrive, and which pages fail | Up to two years |
We use analytics to decide what to write next and to notice when something is broken. We do not use it to identify individuals, and we will never connect it to a comment or an email you have sent us. To refuse it, see section 5.
3.3 Advertising — nothing set at present
No advertising cookie is set on this site today, and we have not applied to any advertising programme. We intend to apply to Google AdSense later. This section describes what would be set if advertising is enabled, so that you can read it before it happens rather than after.
| Set by | Status | Purpose | Roughly how long |
|---|---|---|---|
| Google AdSense and its partners | Not in use | If advertising starts: selecting which ads to show, limiting how often you see the same ad, and measuring whether ads worked | Varies by cookie; commonly up to two years |
Once advertising is running: where you have consented, these may be used to show you personalised ads based on your activity on this and other sites. Where you have not, advertising can still appear, but it is selected without profiling you.
We do not run our own advertising system, we do not upload reader data to anyone, and we do not use advertising identifiers for any purpose of our own.
4. Who receives the data
| Party | Status | What they get | Their privacy policy |
|---|---|---|---|
| Google LLC (Analytics 4) | Active | Analytics identifiers, IP address and page context, from every visit | https://policies.google.com/privacy |
| Google LLC (advertising) | Not in use | Nothing today. If advertising starts: advertising identifiers and page context | https://policies.google.com/privacy |
| Google advertising partners | Not in use | Nothing today. If advertising starts: advertising identifiers, where you have consented | Listed inside the consent message, once there is one |
| Cloudflare, Inc. | DNS only | DNS queries for this domain. Connection metadata, including IP address, only if proxying is turned on | https://www.cloudflare.com/privacypolicy/ |
| Cafe24 Corp. (our host) | Active | Server log entries | https://img.cafe24.com/txt/rule/common/cafe24_privacy_20260805.html |
Once advertising is enabled, the full and current list of advertising vendors will be inside the consent banner itself, because that list changes and a hand-maintained copy on this page would eventually be wrong.
5. How to change your mind, or refuse from the start
Refuse analytics, today. Google publishes a browser add-on that stops Google Analytics from measuring you on any site: https://tools.google.com/dlpage/gaoptout. Blocking cookies for this site in your browser, or reading in private mode, has the same effect here.
Change your consent on this site. Once the consent message is running you will be able to reopen the consent settings from the control provided on the site and change your answer, and your new choice will replace the old one immediately. No consent message is running yet — for analytics that means its cookies are set without asking, and the paragraph above is how to refuse in the meantime; for advertising there is nothing to change yet, because none is running. Every other control in this section works today.
Turn off personalised advertising at Google. https://www.google.com/settings/ads — this applies across sites, not just ours.
Opt out of many advertising networks at once. https://www.aboutads.info/choices (worldwide) or https://www.youronlinechoices.com (Europe).
Block or delete cookies in your browser. Every major browser has this under Settings → Privacy. You can block everything, block only third-party cookies, or delete what is already stored. If you block everything, commenting will stop working; reading will not.
Use your browser’s private or incognito mode. Cookies set during the session are discarded when you close the window.
6. Do Not Track
Browsers can send a “Do Not Track” signal. There is still no agreed standard for how a site should respond to it, and we do not want to claim a protection we have not actually built. We therefore do not treat it as a consent signal. Use the controls in section 5 instead — and, once advertising begins, the consent banner. Those we do honour.
7. Changes
Advertising and analytics services change what they set. When they do, we update this page and change the date at the top. If a change means we would be asking for something materially different, we ask for your consent again rather than assuming the old answer still applies.
8. Questions
Write to us using the address on our Contact page, or the privacy address in section 1 of the Privacy Policy. A question about cookies is not a nuisance — if this page did not answer it, this page needs fixing.